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The casual games sector has been growing rapidly in the last few years. There is however no clear view on what “casual” actually means. In the discussions of casual games, “casual” is often taken to refer to the player, the game or the playing style, but other factors such as business models and accessibility are also considered as characteristic of “casual” in games. Views on casual vary and confusion over different meanings can lead to paradoxical readings. In this talk I will analyze the ongoing discussion by providing clarification of the different meanings of casual and a framework for an overall understanding of casual in the level of expanded game experience.'